District Marketing

"You can never go wrong by investing in

communities and the human beings within them.”

-Pam Moore-


GEM Advocacy Group Believes…


In the world of choice. Marketing is not optional. Districts lose and gain enrollment, annually competing with neighboring districts, private, and charter schools. Often times, little attention is given to WHY families leave. Investing in marketing can be a game-changer with a relatively short turnaround time and quick return on investment. We live in an online-first world. If your district does not have a strong online presence, chances are you also have an enrollment problem. Your investment in this detail may prove invaluable.


of all homebuyers list school quality

as an influential factor in their

decision-making process.

How we advocate for you:

  • Assess the current State data to identify trends in residential student enrollment.

  • Build a plan for branding including the district website and a strong social media presence.

  • Determine steps for recapturing lost resident students and retaining school of choice students.

  • Create a system for sustainability surrounding branding and communication.

  • Make your organization a rallying place for your community.

Looking for a partner? Contact Us


(National Association of REALTORS, 2015)

What People Are Saying....

“​I am privileged to work with Dr. Edmondson, my mentor, as I navigate

through my first year as an Urban High School Principal. Dr. Edmondson's

passion for education is powerful and contagious, his expertise is impressive,

the practices, procedures, and systems he guided me through while

implementing in my own building are clear, logic and highly effective.”

~I.V. Southfield, MI~

©2019 by Gem Advocacy Group.